Richard Laermer is CEO of RLM Public Relations, which he founded in 1991. RLM’s client list includes such disruptive firms as Obopay, Intellivent, Smith & Nephew, ZepInvest and “The Singing Revolution” movie. Laermer’s latest book is “2011: Trendspotting for the Next Decade,” out now from McGraw-Hill. He is best-selling author of “Punk Marketing,” in addition to the perennial PR handbook “Full Frontal PR” and 2002’s “trendSpotting.” He co-hosted TLC’s business makeover show “Taking Care of Business,” and has a following as commentator for Public Radio’s “Marketplace.” His and Kevin Dugan’s “BadPitchBlog,” is recipient of PRSA’s Bronze Anvil Medal for Best Blog and he was inducted in the PR Hall of Fame in 2007. A featured blogger on “HuffingtonPost,” Richard is the man behind “Unspun Radio,” available on iTunes and celestial radio stations, and behind the brand new blogsite “Laermer.com.” Bulldog Reporter’s PR University presents a new audio conference: “Email Pitching Secrets Guaranteed to Boost Hit Rates for PR: How to Write Subject Lines and Email Copy that Rivets Journalists’ Attention and Delivers Greater ROI in 2009” Thursday, March 19, 2009 http://tinyurl.com/bm9myy