Drew Livingston, President and Chief Strategy Officer, FreeCar Media (FCM); President, BicyTaxi™

Drew Livingston serves as co-founder and chief marketing officer of TrashTalkFCM (TTFCM), a non-traditional advertising and marketing company, and as president of BicyTaxi™, the country’s exclusive distributor of pedicabs for passengers and delivery use. He is responsible for the creation, management and execution of non-traditional advertising campaigns for clients such as Proctor & Gamble, The Coca Cola Company, US Navy, Philips, Citibank, General Mills and HBO. In his role as chief marketing officer, Drew is responsible for such award-winning campaigns as the “Full Throttle Mack Cement Truck Campaign” for The Coca Cola Company, which won a Silver Addy and a Creative Media Award, and the “Starbucks Red Cup Holiday Campaign” which won the Yahoo! Purple Chair Award and a One Show Gold Pencil for Exceptional Innovation in Media. He coined the term “multi-mobile marketing” with Joe Gorelick of POP Solutions, a term used to describe the use of mobile (text) messaging in conjunction with mobile (non-traditional outdoor) media. Bulldog Reporter’s PR University presents a new audio conference: “Low-Cost Guerrilla PR Update: Experts Reveal New High-Yield Stealth Techniques for Building Brand, Buzz and the Bottom Line for Less”---Thursday, May 7, 2009 http://tinyurl.com/cwjzrn