• Marian Salzman, Partner, Chief Marketing Officer, Porter Novelli

Marian Salzman, in her role as partner and chief marketing officer, drives Porter Novelli’s brand planning and positioning, oversees all brand communication and business development and creates and executes thought leadership and reputation management programs. Named one of the world’s top five trendspotters by global publisher VNU, Marian has lived and worked in the U.S. and Europe and has managed trendspotters around the globe for more than 15 years, with strong expertise in one-to-one persuasion, family dynamics and influence, the new consumer in China and India, narrowcasting and emerging niches. Prior to joining Porter Novelli, she served as CMO at JWT Worldwide, chief strategy officer at Euro RSCG Worldwide and worldwide director of TBWA’s Department of the Future. She was director of consumer insights and emerging media at Chiat\Day and co-founded Cyberdialogue-the world’s first online market research company-in 1992 with partner Jay Chiat. Bulldog Reporter’s PR University presents a new audio conference: “How PR Can Capture Consumers in Recession and Rebounds: Experts Unveil the New Customer Psyche and Emerging Ways to Drive ROI”---Thursday, May 21, 2009 http://tinyurl.com/d9qfs4