Brian Solis is principal of FutureWorks PR, an award-winning PR and new media agency in Silicon Valley. He is globally recognized for his views and insights on the convergence of PR, traditional media and social media. Considered one of the original thought leaders who paved the way for social media and PR 2.0, his blog, www.briansolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Bulldog Reporter’s PR University presents a new webcast tutorial:"Advanced Social Media News Release: Newest Techniques for Supercharging Your Company’s Message for Wider Reach and ROI"---Tuesday, June 2, 2009 http://tinyurl.com/ow8usu